Fun Feedback

Just like we do with our children, I have been making notes of Black Squirrel’s milestones or “firsts.” Some are interesting enough to share with you.

First Customers: Mark Tuttle and Tim Cassidy both of Pelham were my first true appointment customers on September 12, 2007. They (and their wives) have continued to support Black Squirrel – and for that, I am very grateful.

First Award: When Black Squirrel Outfitters was named Best of Westchester in 2008, it came as a huge surprise. When Black Squirrel was recognized again in 2009 we were true participants and attended the 2009 Best of Westchester® Party. It was lots of fun, and we found ourselves in good company.

First Fashion Show: This past week Black Squirrel was fortunate enough to outfit nine models (three moms and three senior boys) at the Fordham Prep Fashion Show. Five hundred women watched the show, and again we found ourselves in good company with the likes of Brooks Brothers and Family Britches. The senior boys stole the show wearing their Black Squirrel outfits with attitude and style.

First Move: Black Squirrel moves this week into a larger retail space at 525 Fifth Avenue in Pelham. The atmosphere will be the same, but we will have more space to welcome you. To that end, join us for our opening weekend May 6, 7 & 8.

Who will be our FIRST CUSTOMER at our new location?

Comfort Zones

People often ask me what I most enjoy about Black Squirrel and it is a slam dunk answer – I always say the best thing about my job is the people. Socializing and strategizing with people about my business is something I profoundly enjoy and find very inspiring. Today I had the privilege of speaking with a few people of note: a new potential vendor/partner (whom I feel is quickly becoming a friend), an old friend who is a customer and a customer who is now a new friend. Each of these conversations included valuable feedback and was an inspiration to me. I'll jot down a few specifics below:

 







I was recently introduced to Maryanne Quinn who is an artist living in Boulder, CO. She and her sister, Jennifer Ashley, make these incredibly cool belts – dyed horsehair patterns combined with beautiful leather and hand stitched in Colorado. In the course of the conversation Mary Anne also told me about her art wall hangings. After seeing the one shown here I immediately started dreaming about a design for a Black Squirrel shop wall.

My old friend, Dodson Schenck, who can be seen enjoying some fresh powder in Jackson just last week (in the next photo) called to say his Arc’teryx jacket was just perfect. He headed west  expecting spring ski conditions but instead was pleasantly surprised when he found himself facing 42” of fresh powder in two days. He said he was very glad he packed his Patagonia down sweater as he needed the extra layer; I think he was trying to say thanks for convincing him to buy it.

My new friend, Ted Howard, stopped by the shop today to pick up a few spring items. It was through Ted, a year ago, that I was introduced to Greenlines, makers of classic boardshorts. Greenlines make their boardshorts from 100% recycled polyester fabric, and they too have a great give back component supporting local beaches and water ways.

All in all, these folks made my day. I love hearing from friends, new and old, so please speak up!

Stripes

Years ago, while working in the marketing department at Vail Resorts, one of the “facts” I learned was that most families like to ski the same resort, year after year. It makes sense, right? We all like to be in our "comfort zone" on vacation and get into our routine. It is always nice to know your way around a mountain, whether it is finding fresh snow, knowing where the shortest lines are or visiting the perfect lunch spot.

When I lived in Colorado, my comfort zone was on any mountain that was closest to our home. Since moving to New York, I quickly fell into a comfort zone of skiing in Utah – driven by the fact we had friends there and the OR Winter Show is there. How quickly we became familiar with and loyal to several areas in Utah. It’s an easy direct flight and gets 500" of snow - what could be better?

Fortunately, thanks to family and friends, I just had the wonderful opportunity to visit somewhere new, a place I had always heard great things about, but considered it to be too far away or too much hassle - Big Sky and Moonlight Basin, Montana. Yes, the flight was a bit longer, but I am so glad that I stepped out of my comfort zone and found yet another place to fall in love with. Big Sky is aptly named as the vistas are absolutely stunning, the skiing terrain had more than enough challenges for everyone, and it was a very friendly place. The architecture made me want a truly rustic, yet refined mountain home, and gave me ideas for the new Black Squirrel shop (opening soon). I cannot wait to go back to Montana, be it for more skiing next winter or hiking this summer. It was simply -- just awesome.

With spring finally here (sort of), I am challenging us all to step out of our comfort zones. Whether that means not ordering the same thing from your favorite restaurant’s menu, or trying on something new the next time you are shopping for clothes - we all need to break out of the ordinary. Along the way be sure to listen to the advice of friends. Next time you’re in Black Squirrel, don’t be afraid to test drive board shorts with no liners, or a ribbon d-ring belt. I know a change can do wonders for the psyche!

Spring Arrives

No, not the Bill Murray Stripes, but stripes in design. I find the simple design element - stripes - a natural, be it for interior, creative or fashion design. Take the American flag for example. Flags look great when used as a decorating tool in boys' bedrooms, or draped on tables. Look at all the wonderful bed linens that incorporate the basic stripe. They are fun, bold and make a statement.

For men and boys, what is classier than a great looking striped polo? I am thrilled to be able to offer my customers the Papo d'Anjo striped polo for men ($90) and boys ($50).  They are made with a soft cotton jersey which feels great and wears wonderfully well. 

So if you want to "stripe it up",  throw on a Papo d'Anjo polo. Like everything at Black Squirrel Outfitters you can dress it up or down.

It is official; spring arrives tomorrow, Saturday, March 20. For me the signs of spring are March Madness, lacrosse, daffodils, and the simple action of being outside. The signs of spring at Black Squirrel are color and patterns, from bright coral linen shirts to plaid cotton shorts. Overnight, the shop has been transformed by the arrival of my colorful spring merchandise.

March Madness – Our whole family looks forward the annual ritual of filling out the brackets (although it is a little more fun when your team makes the tourney). Personally, I like checking out the coaches and fans attire; what I would give to do a reality show about a coach makeover! I am also not so keen on the kids who dress up in costume and especially the painted chest thing (I hope Quinn and Hayne are listening!). I prefer the well dressed fan who is there to support his team and watch the game in style. So, if you will be in the stands, consider shopping at Black Squirrel first!

Lacrosse - All my boys are involved, so like everything else I either jump on the band wagon or get left behind. Last night I read every word of the latest Lacrosse magazine. I now have enough "cocktail conversation" to last me through the month. And, again, can I possibly persuade the lax coaches to wear good looking spring jackets? I know one who will.

Daffodils - As soon as they show up in the New York grocery stores, I know they are blooming in North Carolina. Ever since I was a child, daffodils have always marked the beginning of spring for me. I bought some this week and they are about the only girly accessory in our house right now. Look for them to brighten up a Black Squirrel photo or window soon.

Outside - Is there anything better than a early morning spring tennis game, a bike ride through city streets, or the sound of kids voices playing tag? It is going to be a beautiful weekend - so please shop early and then get outside!

I welcome you to share your favorite spring awakenings with me, either on this blog, or in person.